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Hertz

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    Action plan

    To improve Hertz's organic traffic, we proposed moving forward with a website audit consisting of three stages: historical metrics survey, competitor audit, and technical audit. Based on the audit conducted, we proposed a roadmap prioritizing tasks with the highest impact and the least amount of resources. To reinforce the SEO strategy and aim for better results in a shorter timeframe through an Offpage SEO strategy. This includes a reputation management campaign talking about Hertz's service and its differentiators compared to the competition.

    • SEO
    • Location: México

    • Need: Increase customer volume, improve organic positioning, and increase organic traffic.

    • Industry: Credits for consumption

    • Website: Hertz México

    + 71%

    Organic Keywords

    +32%

    Impressions

    x933

    Blog traffic

    SEO

    Worldsys

    x15

    Keywords orgánicas 1-3

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    PPC

    Mi Belleza

    x15

    Ventas

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    SEO

    CardCookie

    x10

    Revenue

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    PPC

    Cetrogar – Electrofans

    +74 %

    Ingresos

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    Email Marketing

    CosechaLibre

    80%

    Aumento en la segmentación de la base

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    PPC

    Crehana

    +38%

    de tasa de conversión

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    SEO

    Crehana SEO

    +451%

    impresiones

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