How to help our clients in times of crisis

With a completely innovative proposal, Hagakure presents a distribution of campaigns and their components fully outlined to enhance Smart Bidding and make the most of Machine Learning.

Volume, variety, and speed: The new campaign model for Google Ads proposes a simplified arrangement of groups, ads, and keywords.

Hagakure campaigns or Simplified Structures consist of restructuring the old Search model and adapting it to a new reality where Machine Learning has changed the rules of the game.

The term “Hagakure” comes from Japanese culture. It was the title of the work by the samurai Yamamoto Tsunetomo about bushido or “the way of the warrior,” the code of honor that he and his peers had to follow.

Taking this reference is how a new “path” is proposed for managing our Google Ads accounts, leaving behind the traditional distribution of campaigns and simplifying the structure to make the most of the benefits of automatic learning.

Does this mean completely surrendering control to the algorithms? 

Not necessarily. The Hagakure proposal consists of a controlled campaign composition: we create our ads, choose our keywords, and direct them to the desired landing pages. The algorithm takes care of harnessing the entire volume, which we unify under the same group, and optimizing based on the elements that perform best.

And how does this benefit me? Although the initial setup may take more time, there will be a significant simplification in management, analysis, and results. On the other hand, the volume sought to be generated significantly improves automation.

The objective of this new proposal is to maximize the number of impressions per ad group and thus enhance smart bidding. The challenge lies in concentrating the campaigns as much as possible without neglecting the client’s needs and ad interaction.

In the case of one of our clients, we faced a large number of ad groups and landing pages. 

By applying the Hagakure structure, we managed to decrease CPC by 23% and CPA by 42% in just 15 days with half the monthly budget allocated, while maintaining the same level of conversions.

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