Perhaps you have heard of the marketing mix before, but you may not be exactly sure what it is. The marketing mix, also referred to as the 4 Ps of marketing, focuses on analyzing market behavior, consumer behavior, and aims to produce actions that retain and foster customer loyalty through the satisfaction of their needs. […]
In today’s article from Growketing, we will talk about one of the most popular advertising models in recent years, thanks to its effectiveness and low cost: Facebook Ads Manager. The social network created by Mark Zuckerberg in 2004 is one of the most popular platforms worldwide, making the option to create ads on Facebook increasingly […]
In the following article by Growketing, we will explore all the details of one of the most used tools in the world of digital marketing today: the sales funnel. Also known as “funnel” or conversion funnel, this process defines the journey of a user who visits a company’s website for the first time until they […]
In the following Growketing article, we will discuss one of the best strategies to accelerate the positioning of our website: carrying out a SEM campaign. This type of paid strategy is usually executed through Google Ads and is known for its effectiveness in generating visibility and traffic to our website. What does a SEM campaign […]
In the following article, Growketing will delve into one of the secrets to convert those users who visit our website into potential customers or consumers: the landing page. Landing pages, or “páginas de aterrizaje” in Spanish, are sites where a user arrives after clicking on an advertising ad. Their ultimate goal is to achieve a […]
