How Big Brands Use the Metaverse

Have you heard of the metaverse? If you’re unfamiliar with the term, in a nutshell, it refers to an environment where humans interact socially and economically as avatars in a cyberspace, functioning as a metaphor for the real world but without its physical or economic limitations. The rise of the metaverse, the proliferation of NFTs […]

Goodbye to the Conversion Funnel

After the radical changes in consumer habits brought by 2020, users are increasingly relying on digital product or service searches for their interests. However, brands need to work on developing and earning the trust of consumers who don’t make purchase decisions lightly. In the past months, 32% of consumers have been conducting more research before […]

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