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Hertz
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Action plan
To improve Hertz's organic traffic, we proposed moving forward with a website audit consisting of three stages: historical metrics survey, competitor audit, and technical audit. Based on the audit conducted, we proposed a roadmap prioritizing tasks with the highest impact and the least amount of resources. To reinforce the SEO strategy and aim for better results in a shorter timeframe through an Offpage SEO strategy. This includes a reputation management campaign talking about Hertz's service and its differentiators compared to the competition.
- SEO
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Location: México
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Need: Increase customer volume, improve organic positioning, and increase organic traffic.
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Industry: Credits for consumption
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Website: Hertz México
+ 71%
Organic Keywords
+32%
Impressions
x933
Blog traffic