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In today’s article from Growketing, we’ll talk about one of the most effective and widely used forms of web positioning: linkbuilding. Linkbuilding strategies have gained significant importance due to their potential to generate new clients and increase website traffic. But… what exactly is it?
What is Linkbuilding?
Linkbuilding is a web positioning method whose goal is to have our website linked from other websites through the generation of external links or backlinks. This signals Google about the good quality of the linked content.
Through this technique, we can form a chain, improve our search engine ranking, increase organic traffic to the page, and ultimately generate more visibility and access opportunities. Similar to various SEO strategies, linkbuilding also benefits website reputation and authority in Google, enhancing the site’s popularity.
Linkbuilding Strategies:
- Guest Blogging
- Sponsored Backlinks
- Broken Link Building
- Press Releases
Guest Blogging: One of the most used techniques to obtain external links is guest blogging. It involves publishing content on another website as a guest author, with the goal of establishing a link on that page, while allowing the other author to do the same on our website. Guest blogging is an excellent way to promote our content and build mutually beneficial relationships. To do this, it’s important to ensure that the other site covers similar topics to ours and shares the same ideas. The great advantage of guest blogging is that it’s a “win-win” relationship, benefiting both sites by increasing visibility and improving positioning.
Sponsored Backlinks: Another common form of link building is purchasing backlinks through sponsored posts. It’s very simple! We contact the author of a site whose theme is similar to ours and provide instructions to write an article on an interesting topic, including a link to our page. For example, if we have a site selling plants, flowers, and related products, we can contact a website focused on nature and propose a sponsored post linking to our web page.
Broken Link Building: This is one of the most effective link building strategies for site positioning. Once we find broken links on other web pages with a similar theme to ours, we contact the author to inform them about the issue and propose a backlink to our page as a replacement.
Press Releases: Sending occasional press releases to different media outlets for the launch of new products or novel situations on our site is an excellent idea to improve positioning and gain visibility.
Best Tips for Link Building:
Generate Excellent Content: Quality content is paramount for the growth of any website. It’s of no use to increase our site’s visibility if the content we offer is poor or of low quality. Therefore, putting effort into creating good content with detailed and verified information is essential to earn backlinks from other users.
Relevance: Relevance is fundamental in link building strategies. As mentioned earlier, it’s crucial that the sites we connect with cover similar topics and content to ours to provide naturalness to the backlinks used. Coherence and relevance are two fundamental pillars in any positioning plan.
Observe Other Sites: Conducting a detailed study of the competition, observing and analyzing the strategies used by other sites, is essential in the world of link building. This way, we can understand their behavior, discover the pages they collaborate with, and plan new ideas based on the information gathered.
Best Practices in Link Building:
Anchor Text: The anchor text is the text we read for the linked URL. To achieve our goal of better positioning, we must ensure that anchor texts are varied yet relevant, using keywords related to our site and appealing. Diversity is also important in this aspect, as Google may interpret constant anchor texts as spammy and penalize them. Continuing with the example used earlier, for a site about plant sales, “plant sales” or “nursery” would be appropriate anchor texts.
Linking to Secondary Sites: When considering where to link a backlink, it’s always advisable to link to a secondary URL rather than the main page, to link to more specific content related to the site’s theme.
Backlinks on Different Pages: One of the secrets to gaining naturalness and reliability in this task is to generate links on different pages, not just on one site, regardless of its traffic. It’s preferable for our link to appear on many websites occasionally rather than on a single site repeatedly! As we saw, link building is an excellent strategy to increase visibility and traffic to our site, thanks to the organic positioning it generates. At Growketing, we hope this review has been helpful in learning all the secrets of this fantastic positioning strategy and applying it to your own website!
