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The current scenario presents a new business opportunity where the only limit is the brands’ ability to achieve a true digital transformation that helps turn their users’ expectations into concrete actions. That’s why in this article we share 5 tips to give your consumers the experience they expect to receive.
1. The most important thing is the experience you offer
Consumers demand a good shopping experience. When selecting a product, they focus on the price, payment options, and shipping. Moreover, users demand the ability to make the transaction at any time and place, with satisfactory customer service. That’s why we recommend investing in improvements to your website.
2. The online store will bring you loyalty
The fact that a person can not only make a purchase in a physical store but also has the possibility to make a purchase online generates loyalty with the business. This happens because when they find the brand online, users can search for a product or service wherever they want and whenever they want.
3. Always give the possibility to choose
Did you know that it’s more likely for users to get frustrated due to a lack of options for the same product than to get overwhelmed by having too many? Most consumers are looking for experiences tailored to their tastes and needs. Therefore, allowing them to filter products based on the attributes they’re looking for and having reviews from other customers is a great help.
4. Make them feel unique
Each customer is different and expects brands to represent that reality. It’s a great opportunity to work on personalizing the shopping experience. One way to do it is to send users gifts or messages after a transaction as a thank you. It’s also very functional to allow them to customize products or receive recommendations about other experiences.
These are just a few ideas that could be helpful in making a shopping experience unique. We invite you to think about what other strategies you can come up with to directly appeal to your consumer and make them feel special.
5. Take care of personal information
Most buyers agree to share their personal information in exchange for a personalized offer. When this happens at some key point in the shopping journey such as creating an account, selecting a product, or subscribing to a service, it’s because the user trusts that the company takes care and uses that information responsibly.
From the brands’ point of view, having their own data is a key to increasing revenue as it allows them to obtain revealing insights about their customers to improve and personalize their offers. Therefore, for retailers, it should be a priority to offer a safe experience and always communicate their policies.
